About Direct Selling
For more than a century, the Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2020, direct selling took place across the United States, generating $40.1 billion in retail sales and 7.7 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for 41.6 million preferred customers and discount buyers.
On Ethics
DSA is committed to ethical business practices and consumer protection. The cornerstone of that commitment is the Code of Ethics. Every DSA member company pledges to abide by the Code’s standards and procedures as a condition of admission to and continuing membership with the Association. The Code ensures that member companies do not make statements or promises that might mislead consumers or salespeople. The Code is enforced by an independent administrator who has authority that all companies agree to abide by.
DSA member companies and their independent salespeople must ensure product claims are documented and substantiated by competent and reliable evidence and earnings claims are clearly defined and documented with truthful and accurate evidence.
False, misleading or deceptive recruiting practices, including requiring a salesperson to purchase unreasonable amounts of inventory or sales aides, are prohibited.
The modifications require member companies to publicize the process for filing a Code complaint, in addition to the Code.
Prospective salespeople must be given sufficient information to promote products in accordance with company marketing materials in a truthful, accurate manner; understand that earnings may vary significantly; conduct a reasonable evaluation of the opportunity to earn income
The Code Administrator is empowered to employ any appropriate remedy to ensure that salespeople do not incur significant financial loss, including requiring DSA member companies to repurchase inventory or materials.
The Code Administrator is empowered to issue periodic compliance reports, including public reports.
The best business is an ethical business. Our Code of Ethics Enhancements, effective January 1, 2016, aim to create the most successful experience for both direct sellers and consumers.
Resources
Questions? Read the Frequently Asked Questions to better understand direct selling and the Direct Selling Association’s role in self-regulating the industry. What types of products can be purchased through the direct sales channel? The direct selling product… Read More
Connect & Engage
Direct Selling 