Direct selling is a $34 billion retail channel in the United States used by some of the world’s most recognizable brands to market products and services to consumers. Instead of traditional retail outlets or online marketplaces, direct selling maintains a salesforce of millions of committed independent entrepreneurs.
These small business owners affiliate with a direct selling company and receive commissions on sales, but work for themselves. Independent direct sellers set their own hours and create their own marketing plans. They determine whether to build a sales team and how to mentor those within it and serve their customers in their homes, online or at parties with family or friends.