DSA is committed to ethical business practices and consumer protection. The cornerstone of that commitment is the Code of Ethics. Every DSA member company pledges to abide by the Code’s standards and procedures as a condition of admission to and continuing membership with the Association. The Code ensures that member companies do not make statements or promises that might mislead consumers or salespeople. The Code is enforced by an independent administrator who has authority that all companies agree to abide by.
DSA member companies and their independent salespeople must ensure product claims are documented and substantiated by competent and reliable evidence and earnings claims are clearly defined and documented with truthful and accurate evidence.
False, misleading or deceptive recruiting practices, including requiring a salesperson to purchase unreasonable amounts of inventory or sales aides, are prohibited.
The modifications require member companies to publicize the process for filing a Code complaint, in addition to the Code.
Prospective salespeople must be given sufficient information to promote products in accordance with company marketing materials in a truthful, accurate manner; understand that earnings may vary significantly; conduct a reasonable evaluation of the opportunity to earn income
The Code Administrator is empowered to employ any appropriate remedy to ensure that salespeople do not incur significant financial loss, including requiring DSA member companies to repurchase inventory or materials.
The Code Administrator is empowered to issue periodic compliance reports, including public reports.
The best business is an ethical business. Our Code of Ethics Enhancements, effective January 1, 2016, aim to create the most successful experience for both direct sellers and consumers.